Poetry and The Princess Project Celebrate Women's Month

A girl’s first experience as a young woman is her matric farewell and every girl deserves to feel beautiful and empowered on this memorable day. Sadly, not all girls have the financial means to do so. This Women’s Month, we are celebrating the future females of our nation.

For the month of August, Poetry is proudly partnering with The Princess Project, a registered NPO that assists less fortunate matric girls with dresses, shoes and accessories to wear to their matric dance.

How are we getting involved?

From the 1st – 31st of August, we're giving customers the opportunity to drop off previously loved clothing items at selected stores across the country. All items will be donated to The Princess Project closet. As a thank you, each customer who makes a clothing donation, will receive a 20% off* their next purchase. *Terms and conditions apply.

We're also giving customers the opportunity to donate R10 upon checkout when shopping in any store (except online) – and Poetry will match every donation made.

Clothing donations can be made at the following Poetry stores:

Western Cape: Tygervalley Centre & Cavendish Square
Garden Route: Garden Route Mall
Port Elizabeth: Walmer Park Shopping Centre
Gauteng: Menlyn Park Shopping Centre & Eastgate Mall
Kwazulu Natal: Gateway Theatre of Shopping

Additional drop-off points:

Stellenbosch residents can also drop off their donations at The Pretty Blog head office on the 8th, 15th, 22st and 29th of August between 10:00 - 12:00 at 4 Plein St, Anglo Building, Office 102, 1st Floor, Stellenbosch. Please ensure that your garments are in a bag when dropping off.

Hermanus residents can drop their donations off at 10 Bernie Fig Slot, Onrus.

A conversation with Erica from The Princess Project

1. Tell us about the project's co-founder Helga Leurs. How did you meet, and what prompted the two of you to launch Princess Project?

Helga was an amazing lady, who always wanted to help the less fortunate. She was very clever and nothing in the world happened that she did not know off.
We met when I started using her sunbed, just before my wedding in 2006. We immediately clicked and became good friends. We spoke about our matric farewells and how our parents could not afford to hire or buy an expensive dress. We then decided to start collecting dresses, our own dresses were the first into starting Princess Project. The plan was to help one girl look and feel like a princess on their big night. We received a lot of dresses, shoes and handbags through our friends and decided to pay it forward and help more than one girl.

2. Mobilising people to help, even when it is for a good cause, can be challenging. What has the public response been to this project since its inception?

The public’s response has been amazing from the start. Allot of people say that it is such an amazing initiative.

3. Where was Princess Project born, and how quickly did it grow to its current national size?

Princess Project was born in Welgemoed, Cape Town. The Project grew year by year and took 8 years to grow to its current size.

4. What have been the biggest changes, to the project and or its response from the public, that you've noticed since its early years in the late 2006’s?

The biggest changes to Princess Project are that more people know of us. We receive much more donations because of this exposure. Girls are more open to ask for assistance than in the past. They would much rather go to their farewell than not going. We also started catering for the guys.

5. How do go about sourcing the appropriate recipients for the dresses across South Africa?

We do not really source the appropriate recipients, they source us. The only requirement from Princess Project is that the parents must not be financially able to hire or buy a dress. Schools and teachers know of Princess Project and have been making use of our services for many years.

6. Tell us a little more about the social and economic context of the young women who receive the donated dresses.

The young girls come out of poor, broken or disadvantaged circumstances. The unemployment rate in South Africa is very high, putting a lot of pressure on not just the parents, but on the kids as well. Every matric boy or girl would love to attend their farewell, even though their parents are unable to assist.


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